Graphite is a world-class agency specializing in building scalable Vertical AI Growth solutions for leading consumer technology companies, including Rippling, Webflow, Captions, Calm. With expertise in search engine optimization (SEO), content strategy, mobile app growth, and conversion optimization, Graphite helps companies accelerate their growth by creating tailored strategies and delivering measurable results.

Duotone Studios has been a trusted partner of Graphite since the early days of the agency, collaborating to build and evolve its brand over the years. From the ground up, Duotone Studios worked closely with Graphite to craft a cohesive and unique brand identity, starting with the development of a custom logo and comprehensive visual system.

This partnership has extended far beyond the initial branding phase. Over time, Duotone Studios has partnered with the Graphite team to keep refining and expanding the brand's visual identity, ensuring it continues to grow and evolve. This includes manifesting the brand across a variety of touchpoints such as the company’s website, marketing communication materials, sub brands, and internal assets.

In addition, Duotone Studios collaborated with Graphite to design the user experience and user interface for its proprietary software product. By infusing the brand into the Product design, the team created an intuitive and functional experience that reflects the Graphite brand and places it at the forefront of its industry.