NOBULL is a Boston-based brand that creates footwear, apparel, and accessories designed for training. With a mission to empower physical, mental, and emotional growth, NOBULL crafts minimalist, durable, and functional products that withstand the demands of any workout. Known for its “no excuses” ethos, the brand resonates with hard-working individuals and collaborates with elite sports organizations, including the CrossFit Games, PGA Tour, and NFL Scouting Combine.

The Project
NOBULL partnered with Duotone Studios to craft the next evolution of its brand visual system. This collaboration centered on defining the brand’s core values and developing a strategic, future-focused framework for its visual identity. The project encompassed creating essential elements of visual communication, including typography, color palettes, secondary graphics, and universal grids, all tailored to authentically represent the brand’s personality.

The result was a comprehensive brand guidelines system designed to seamlessly express NOBULL’s identity across every consumer touchpoint. This foundational work ensures the brand’s visual communication remains consistent, impactful, and adaptable for years to come.